Author: Sean Fenech

If you're planning to utilize the power of Google Ads, and paid advertising in general, you're bound to have run into the concept of a landing page when learning about PPC. But it's simply not enough to know what a landing page is, you also need to be aware of the benefits of landing pages.

Knowing what the benefits of creating a landing page are and how it can help you achieve your marketing goals is important because without understanding what the benefits are, you might easily consider that landing pages are a waste of time. After all, they're not cheap to make, costing quite a bit of both time and money to create even one.

However, as a Google Ads agency that has created more landing pages than we could even remember (trust us, we've tried and it's given us a major headache), we know very well what the benefits of having a landing page are as we've seen them work wonders with our very own eyes in the campaigns we've worked on.

So, if you're interested in learning what the benefits are and even the importance of having a landing page, we recommend reading on so you can find out how these pages can help you out.

One of the most important lessons that need to be learnt when understanding how to become a Google Ads specialist, is the all-important lesson of learning how to sell Google Ads to clients. After all, if you're a freelancer or agency owner and you don't know how to sell PPC advertising, you're pretty much out of a job.

This skill is imperative to have because not only do you depend on it to generate the necessary income to sustain your business, but because even when you have clients, they might not always want to make use of your pay-per-click services, especially if you run a marketing agency that offers more than just Google Ads management.

We had to learn this lesson the hard way when we set up our own Google Ads agency, as not all of our clients were immediately interested in our services. And that was when we had to learn how to make our services seem indispensable to our clients. Thankfully, in the end, we managed.

And since we like helping out budding Google Ads specialists, we've decided to share our knowledge and experience with our readers. So, if you're stuck trying to sell your services to clients, and you'd like to understand exactly what you're doing wrong, then read our guide below and you'll be selling your services in no time.

One of the most important lessons that you ought to learn when learning how to become a Google Ads specialist is the all-important lesson of how to get clients for Google Ads. To state the obvious: if you don't have any clients, then you're out of work, which also means you're not earning any money.

As a Google Ads agency, we had to learn this lesson, and learn it well as otherwise our business wouldn't prove profitable at all. Thankfully for you, our readers, we're a bunch of nice guys (really, we mean it!), and we've decided to share our secrets of how we manage to find new clients for our Google Ads services.

So, if you're interested in learning how to get clients as a Google Ads manager, specialist, etc., read our guide below!

So, you're learning how to become a Google Ads specialist? That's fantastic news! But one of the most important lessons that you need to learn is how much to charge for Google Ads management. And it's easy enough to understand why.

If you have too high a rate then you risk having far too few clients to make end's meet; and if you're only starting out, having an exorbitant AdWords management fee will definitely not get you employed as you won't be able to provide the necessary value for money.

On the other end of the spectrum, having too low a rate will force you to accept too many jobs than you're looking capable of handling, leading to an extremely unhealthy work-life balance as well as significant potential for burnout. This is a major problem, as it puts you off from what could potentially be your dream job.

As a Google Ads agency made up of PPC specialists, we've had these dilemmas ourselves, so we understand the difficulty of the situation. Thankfully, we managed to overcome that obstacle, and now we have our own Google Ads management pricing.

So, if you want to better understand what goes into deciding what Google Ads management fees you should charge, this blog post will get you up to speed.

In the competitive world of financial services, securing high-quality leads is the lifeblood of a successful financial advisory practice. As a financial advisor, your goal is to connect with potential clients who are actively seeking your services, whether it's retirement planning, wealth management, or general financial advice.

In the digital age, Google Ads stands out as one of the most effective tools to achieve this.

This guide will delve into how financial advisors can leverage Google Ads to grow their client base, with a focus on strategies tailored specifically to the financial services industry.

If you're interested in starting a Google Ads campaign, whether that's through managing your own ads, through setting up your own in-house marketing team, or through hiring an external agency or specialist, it's a best practice to set a Google Ads budget. But how much should you spend on Google Ads?

This is an important question to answer as understanding what the best budget for Google Ads should be is key to minimizing unnecessary ad spend. And because so many seem to ask the question, "how much should I spend on Google Ads?", we think that it's best to help out both businesses and individuals discover their optimum budget.

As a Google Ads agency, we have managed plenty of budgets, ranging from budgets in the thousands to small budgets that barely reach $1000 per month. Therefore, not only do we have plenty of experience managing money, we also have a good idea of what a good budget for Google Ads ought to be for various businesses.

So, are you ready to discover how to budget for Google Ads? Then read on to find out the answer!

Before someone decides to learn how to use Google Ads or is considering hiring someone to manage their paid advertising via Google Ads, the question will naturally and often come up: are Google Ads worth it?

It's an important question to ask, especially considering that Google Ads require payment and they aren't particularly cheap. However, despite the cost of using this marketing method, we can tell you that investing in Google Ads is a very smart business decision that can boost both your clientele as well as your revenue.

As a Google Ads agency, we have taken many clients and businesses to profitability thanks to the efficient use of the Google Ads channel. So, we definitely have what it takes to adequately explain why Google Ads are worth the money: we've seen the results personally!

So, if you want to know the answer to the question "is it worth paying for Google Ads?" keep on reading. 😉

Are you looking for Google Ad agencies to manage your paid ad campaigns but you're not certain what the available options are? Well, it's a Google Ads best practice to only employ reputable agencies or else you could risk damaging your business and throwing your ad budget down the drain. So, which is the best Google Ads agency for your needs?

Well, there are many different Google Ad companies out there, each one with its own speciality and its own capabilities of how big their clients can be. For example, some agencies would be very capable of handling enterprise-level companies and their digital marketing needs, while others are more suited for smaller businesses.

But no matter what size business you have, we're here to guide you just the same by giving you our list of the best agencies to manage your paid ad campaigns.

Now before we carry on with the rest of the article, there's a little disclaimer that we feel we have to make. As a Google Ads agency ourselves, we're going to be upfront about this: we're obviously biased in this situation. We'll try not to blow our own trumpet too much, but we felt we ought to bring up our own bias for the sake of transparency.

However, we still believe that we have enough knowledge and expertise to give you our rankings for the best Google Ads companies of 2024. Now, with that out of the way, let's get down to it.

There are many perks that come with becoming a Google Ads specialist, including the fact that you're learning invaluable skills that are always high in demand, etc. However, did you also know that this line of work is actually very flexible? In fact, you can make extra cash on the side with a Google Ads side hustle!

Before we started our very own Google Ads agency, we had to work a lot of different jobs and manage paid ad campaigns for many different clients before being able to open our own business. In order words, we know a thing or two about being able to work multiple jobs at the same time.

This means that we can definitely guide you on how to land a Google Ads specialist side hustle and make that little bit extra on the side.

So, if you're wondering how you could put your Google Ads skills to good use and earn yourself a little bit of extra cash on the side, keep on reading and you'll be making more money in no time!

If you're interested in working with Google Ads or even PPC in general, one of the best practices for Google Ads is choosing a card that will continuously reward you as you spend budget for paid advertising. Which is why we're writing this guide about the best card for Google ad spend.

Since we manage our very own Google Ads agency here at Ads Institute, we had to go through this process ourselves and so we know exactly the necessity of having to choose the best credit card for online advertising, as well as the difficulty in seeing which one to choose. 

However, why would choosing one card over the other make any difference in your paid advertising? Well, if you're going to be consistently spending money in advertising in order to attract more customers, you might as well take advantage of the rewards programs that these card providers have on offer.

That way, you can earn a little something back while you're spending in order to boost both your revenue and your clientele. It's a win-win scenario no matter how you look at it!