Author: Sean Fenech

If you're wondering how to become a Google Ads specialist, you won't only be asking yourself what the process for becoming a Google Ads professional, but also whether it's a worthwhile career to pursue. Moreover, you might also be wondering "is being a Google Ads specialist legit?"

In other words, is it an actual profession that people do and make a livelihood from? Or else you're a company that's looking to outsource your digital marketing and you're searching for someone that can handle your paid advertising. Naturally, the question will cross your mind, "is Google Ad specialist legit as a job?"

As a Google Ads agency that's made up of a team of Google Ads experts, we're here to explain everything to you as well as tell you that being a Google Ads specialist is 100% a genuine profession! In fact, it's pretty much the lifeblood of Ads Institute. So, we can for sure tell you a thing or two about being Google Ads professionals.

In this blog post we're going to explain all you need to know about whether being a Google Ads specialist is an actual career choice. Other than that, we're going over other related questions such as whether you ought to hire a Google Ads specialist and what a Google Ads specialist does.

We have been there before: we wish to make a big change in our life or we wish to pursue our dreams but we have no idea if we'll make it or if it's even worth our while taking the plunge. So, naturally, we ask ourselves: is becoming a Google Ads specialist worth it?

It's a pertinent and important question to ask. After all, becoming a Google Ad specialist isn't just a simple matter of snapping your fingers and suddenly you're qualified to run ads campaigns for several companies. It takes months just to become comfortable using the Google advertising platform, let alone gaining enough experience to actually hope to compete in the field!

As a Google Ads agency made up of Google AdWords specialists ourselves, we know the feeling very well as we've been through it ourselves. But naturally, we're biased when it comes to this question. However, we'll try to be as objective as possible and give you the pros and cons of being a Google advertising specialist without our biases.

Otherwise, we would naturally say it's worth it because if not, how do we do it ourselves! So, in this article we'll go over the basic steps of how to become a Google Ads specialist as well as the advantages and disadvantages to this kind of work, so that you can make up your mind on whether it's worth your while or not.

So, let's get this straight: you're absolutely new to Google Ads and you've heard that there's such a thing as a Google Ads certification that you can get from the Google Skillshop. Naturally, the question will come to mind: which Google Ads certification is best?

This is a natural question to ask, especially if you're also wondering how to learn Google Ads as efficiently and quickly as possible. Thankfully, our experience as a professional Google Ads agency that also wishes to educate as many people as possible about Google Ads, we can definitely help you choose the best Google Ad certification for you.

In this article, we will explain to you what Google Ads certifications are, what types of certificates there are, as well as providing you with Google Ads certification review, like if it's worth doing the course.

We will also answer other common questions like "how long to get Google Ads certified?" and "what is the best way to study for Google Ads certification?" So, if you want to know which Google Ad certification is best for you, be sure to read the rest of our post below!

Everyone has their preferred format for learning. However, there are so many ways to learn Google Ads (formerly Google AdWords) that it can get too much to wrap your head around. So, if you're wondering how to learn Google Ads, we here at Ads Institute have been compiling lists of resources to help you out. This time round we are looking at the best YouTube channels to learn Google Ads.

The beauty of these YouTube channels is that not only can you how to use Google Ads but you can also learn tips, new strategies, and other ways of improving how you use Google Ads. Moreover, you can even find tutorials on using other PPC platforms, like Facebook Ads, as well as explanations of general pay-per-click concepts, data analytics, etc.

As a Google Ads agency that has helped educational organizations succeed via Google Ads, we hold education very close to our hearts, which is why we aim to educate our readers and even help them learn through sources other than ours!

A marketer's life can get lonely from time to time, especially when there are hardly any other like-minded individuals to discuss Google Ads with... As a Google Ads agency, we perfectly understand the need to talk PPC, and that's why we're listing the best Google Ads forums out there! You might actually be surprised to know that there are many fantastic forums that will help dissolve your solitude!

A word of warning, however: if you're wondering how to learn Google Ads from PPC forums, it's often the case that forums aren't the best medium for learning. Even if you find the best PPC forum of all time, or one dedicated to showing new marketers the ropes, you're still stuck having to learn one thread at a time.

Moreover, there's no guarantee that whoever is answering your question actually knows what they're talking about! Or even if they're actual experts, their explanation might not be clear at all. They may give convoluted answers with many technical terms... or they might miss out on certain fundamental details that they take for granted.

If you're a total beginner at Google Ads, there are much better ways of learning how to use the paid advertising platform than via forums. For example, our article on the best Google Ads courses explains which courses are the best to teach you how to use Google Ads from beginning to end!

Incidentally, these courses also offer certificates to mark their completion, which go great on their resume. There are also official accreditations from Google themselves, called Google Ads Certifications, that might interest you. If you wish to know which Google Ads certification is best for your marketing skills and requirements, we have a post dedicated for that.

Are you looking for a good podcast to listen to? And are you looking for the best podcast channels that discuss Google Ads and PPC in general? Well, look no further! Our Google Ads agency experts made a list of the best Google Ads podcasts that all marketers should listen to.

There are plenty of great PPC podcasts out there but rather than mentioning each one of them, we've decided to only give you a small list of the best podcasts on Google ads out there. These podcasts are ideal both for the experienced marketer and the Google Ads beginner.

So, whether you're wondering how to learn Google Ads via podcasts, or you're looking for a PPC podcast to listen to for some top-level insights, our listicle should help you out just the same!

One of the best ways of increasing your knowledge in paid advertising is to read PPC blogs. These are written by experienced PPC marketers, so you can rest assured that you'll only get quality advice. To get you on the right path, the experts at our Google Ads agency have taken the liberty of providing you with the best Google Ads blogs that you ought to follow in order to improve your Google Ads knowledge!

After all, even the best Google Ads courses won't explain every aspect of using the paid advertising platform, give you next-level insights, or explain a brand new strategy.

This is where these blogs come in: any PPC blog worth its salt is usually updated every week with new material. This also gives them an added advantage even over the best books on Google Ads, as updating an entire book takes way too long.

However, this is assuming that you already know how to use Google Ads. If you're trying to figure out how to learn Google Ads from the various formats that are already, the blogs that we'll be going over are also great for beginner marketers.

So, let's cut to the chase: these are the best digital advertising blogs that you ought to follow.

No matter your level of digital marketing experience, there’s no doubt that you know what a landing page is. However, what’s much less known is what landing page metrics are actually worth tracking.

As every marketer worth his salt would know: the effectiveness of your landing pages isn't a matter of chance; it's a matter of data-driven optimization. And this data comes in the form of landing page performance metrics. Trust us: as a Google Ads agency, we have optimized more landing pages than we care to even remember.

So, no matter if your goal is to generate leads, drive sales, promote your Google Ads book, or let your audience know that they can enjoy a discount on your Google Ads course, landing page optimization is essential if you're making use of landing pages as part of your marketing strategy.

In this comprehensive guide, we'll explore the landing page KPIs that every marketer should track in order to fine-tune their digital marketing campaigns.

So, you've read our post on the best landing pages and you got inspired to build your own, but you don't know what the best landing page builders are?!

Don't worry, we've got you covered.

As a Google Ads agency, we've been building landing pages nearly every other day, so we have plenty of experience with landing page builders. In fact, we've probably used more landing page builders than we even care to remember!

But not all landing page creators are created equally. And the best landing page maker for one person might not be the best for another because of their differing levels of skills, experience, etc.

Which is why we're creating this list. We hope that you'll be able to choose the best landing page creator for you after reading our list!

So, you've finally learnt about Google Ads from the Google Ads courses we recommended, or even from the Google Ads books we suggested, and now you're wondering what's the next step in your Google advertising journey?

Let us let you in on a little secret: every successful Google Ads campaign requires a great landing page that instantly grabs a user's attention. Only the best landing pages actually convert clicks to coins.

Trust us on this one: as a Google Ads agency, we know that if your landing page doesn't attract attention fast, users aren't going to stick around for the rest of your content.