In the highly competitive world of car dealerships, mastering Google Ads can be the key differentiator that drives serious buyers to your showroom.
With 2024 shaping up to be a year of advanced digital advertising strategies, dealerships must go beyond basic tactics and focus on optimized, data-driven Google Ads campaigns that increase leads and sales.
This guide dives into expert-level strategies designed specifically for car dealerships, ensuring you get the best possible return on investment (ROI).
Advanced Targeting Tactics for Car Dealerships
The automotive buying process is often long and multi-faceted, ranging from initial online research to final in-person test drives and purchases. Google Ads allows car dealerships to target potential customers at each of these critical stages with precision. By leveraging advanced targeting tactics, you can ensure your ads reach buyers when they are most likely to convert. Here’s how to maximize your dealership’s impact with Google Ads:
Vehicle-Specific Dynamic Search Ads
Dynamic Search Ads (DSA) are a game-changer for car dealerships, especially those with constantly fluctuating vehicle inventories. Instead of manually creating ads for every model and make, DSA pulls from your dealership’s inventory feed to generate ads that align with real-time searches. This is particularly effective for:
• Promoting High-Demand Models: If a customer is searching for a specific make and model, such as “2024 Toyota Camry Hybrid,” your DSA can dynamically generate headlines like “2024 Toyota Camry Hybrid – Available Now at [Dealership Name]” or “Exclusive Deals on Toyota Camry at [City] Dealership.”
• Highlighting Special Offers or Seasonal Promotions: Whether you’re running a clearance on older models or offering promotional rates, DSAs will display the most relevant deals to users based on their search intent, such as “End of Year Sale – Save on 2023 Models at [Dealership Name].”
• Inventory Matching: As vehicle stock shifts, DSA ensures the ads that users see are updated to reflect current availability. This prevents potential buyers from being disappointed by clicking on ads for cars that are no longer in stock.
Audience Layering for Dealerships
Audience layering allows you to target potential car buyers with extreme accuracy by combining multiple targeting parameters. For car dealerships, this is invaluable because car purchases are heavily influenced by factors like income, lifestyle, and personal needs. Key tactics include:
• Demographic Targeting: Layer demographics such as age, gender, and household income to reach specific buyer groups. For example, target high-income individuals with luxury vehicle promotions, or younger audiences with ads focused on affordable, entry-level models like the Honda Civic or Toyota Corolla.
• In-Market Audiences: Google offers predefined “in-market” audiences based on users who are actively researching or comparing vehicle options. Use this to target audiences in the market for new cars, used cars, or specific vehicle categories like SUVs, hybrids, or electric vehicles.
• Affinity Audiences for Luxury Models: For high-end dealerships, target audiences with specific interests, such as “luxury shoppers” or “automobile enthusiasts,” who are more likely to be in the market for premium brands like BMW, Mercedes, or Tesla. This allows for highly focused campaigns that attract serious buyers.
Geo-Targeting with Local Dealership Insights
Geo-targeting is an essential tool for car dealerships, as customers often prefer purchasing vehicles from nearby locations. However, advanced geo-targeting goes beyond just setting a radius around your dealership.
• Local Competitor Targeting: Identify competitor dealerships in nearby zip codes and use geo-targeting to focus on areas where you want to win over their customers. For example, if a nearby competitor is offering similar models but lacks a strong financing program, emphasize your dealership’s low-interest financing options in your ads targeting those regions.
• Targeting High-Conversion Zip Codes: Analyze which geographic areas generate the most test drives, calls, or showroom visits. Then, increase your bids for those high-converting zip codes while reducing bids for low-performing areas. For instance, if buyers from affluent neighborhoods are more likely to purchase luxury cars, prioritize those regions with higher ad spend to attract more qualified leads.
• Custom Bidding for Specific Areas: Utilize custom bid adjustments to prioritize specific neighborhoods during peak times. For example, you can bid higher during weekends when families from surrounding suburbs are more likely to visit your showroom or schedule test drives.
Targeting Based on Customer Intent and Search Behavior
One of the most effective advanced targeting tactics for car dealerships involves understanding the different stages of a customer’s car-buying journey and tailoring your ads accordingly:
• Early Research Stage: Target buyers who are just beginning their research process by bidding on broad, exploratory keywords like “best family SUVs 2024” or “hybrid sedans comparison.” The goal here is brand awareness—introducing potential buyers to your dealership early in their decision-making journey.
• Comparison and Pricing Stage: As buyers narrow down their options, they’ll start searching for more specific terms, such as “2024 Ford Explorer price” or “used Honda Accord certified pre-owned.” Bidding on these keywords ensures your dealership is front and center when the customer is close to making a decision.
• Dealer Name Searches: Often overlooked, branded keyword searches are important in the final stages of the buying journey. Customers will search for specific dealerships by name when they are ready to visit or inquire. Ensure you’re bidding on your own dealership’s name as well as competitors’ dealership names to capture these high-intent buyers.
By strategically deploying these advanced targeting tactics, car dealerships can optimize their Google Ads campaigns, ensuring that their ads reach the right audience at the right time, significantly increasing the likelihood of turning clicks into customers.
Leveraging Vehicle Inventory for Shopping Ads
For car dealerships, effectively utilizing Google’s Smart Shopping Campaigns and Local Inventory Ads can transform your digital advertising efforts. By dynamically connecting your vehicle inventory data with buyer intent, these tools can place your available cars directly in front of the most interested buyers, at the right time. Let’s explore how to maximize this strategy specifically for car dealerships.
Optimizing the Vehicle Feed for Maximum Visibility
The vehicle feed is the backbone of any successful Shopping Ad campaign for car dealerships. The more accurate, detailed, and visually appealing your feed, the better your chances of attracting high-quality leads. Here’s how to ensure your vehicle feed is optimized:
• Comprehensive Inventory Data: Every listing in your feed should include critical information such as:
• Make, Model, and Year: Buyers often search with specific queries like “2024 Toyota Camry” or “2023 Ford F-150.” Make sure your feed includes these details to match with highly relevant search terms.
• Trim Levels: Include various trim levels (e.g., SE, XLE, Sport) to capture different buyer preferences. Buyers may have very particular needs, so offering them the exact trim they are searching for increases your chances of conversion.
• Mileage and Condition: Especially important for used vehicles, adding mileage and the condition of the car (certified pre-owned, new, etc.) helps set accurate buyer expectations and builds trust. This detail is crucial for used vehicle shoppers, who compare mileage and condition across listings.
• Special Offers: Highlight promotions such as zero-percent financing or cashback deals in your feed to stand out from competitors. You can dynamically insert special financing offers or rebates that may influence a buyer’s decision, particularly for more expensive models.
• Price and Monthly Payment Options: Include detailed pricing and financing terms, including lease options. Showing potential buyers exactly what they’ll be paying per month can encourage click-throughs, especially for high-ticket items like cars. Be transparent with your pricing to build trust and minimize friction.
• High-Quality Images: Car buyers are highly visual, and poor-quality images can be a deal-breaker. Ensure your inventory feed includes high-resolution images for each vehicle, highlighting exterior shots, interior views, and unique features.
• Multiple Angles: Show your cars from multiple angles, both inside and outside. This gives prospective buyers a detailed view of what they can expect.
• Color Options: If a vehicle is available in multiple colors, display those options. Some buyers may prefer a specific color, and seeing the available options could increase your chances of conversion.
• Custom Labels for Better Ad Segmentation: Use Google’s custom labels to tag vehicles by inventory age, price ranges, or promotional offers. For instance, you can create custom labels like “End-of-Year Clearance” or “Just Arrived” to highlight cars that are likely to appeal to specific audiences. These labels allow you to adjust bids based on your sales priorities.
Showcase Cars with Local Inventory Ads
Local Inventory Ads (LIAs) are a powerhouse tool for car dealerships looking to drive foot traffic from nearby customers. These ads display your available vehicles to local buyers, highlighting the fact that the cars they’re interested in are available right now at your nearby dealership. Here’s how to use them to your advantage:
• Real-Time Inventory Availability: LIAs update automatically based on your current stock, so you won’t be advertising cars that have already been sold. This prevents a frustrating experience for customers and ensures that you’re driving only high-intent traffic to your dealership.
• In-Stock Badge: Include an “In-Stock” badge on cars that are immediately available for test drives or purchase. This can increase urgency for buyers looking to make a quick decision.
• Drive Urgency with Limited Stock Alerts: Local Inventory Ads allow you to show availability at specific dealerships, which can be leveraged to create a sense of urgency. If there are only a few models left, make that information prominent in the ad—“Only 2 left at [Dealership Name]!” This pushes buyers to act fast and visit your dealership before the vehicle sells out.
• Click-to-Call Extensions: Include click-to-call ad extensions, making it easy for interested buyers to call your dealership directly from the ad. This is especially effective for customers seeking more details or who want to arrange a same-day test drive.
• Local Campaigns Integration: Combine Local Inventory Ads with Google’s Local Campaigns to enhance your reach. Local campaigns use machine learning to automatically distribute ads across Google’s networks, including Maps, YouTube, and the Display Network, to reach nearby customers. When paired with LIAs, this can exponentially boost foot traffic from highly relevant buyers within your dealership’s area.
• Show Nearby Locations: For dealership chains with multiple locations, use LIAs to direct potential buyers to the closest location with the specific car they’re interested in. For instance, if a customer searches for a 2023 Honda CR-V and your inventory shows two available, one at your downtown location and another at a suburban outlet, Google Ads will display the nearest dealership that has the car available, helping to streamline the customer’s purchase journey.
Leveraging Promotions with Shopping Ads
For dealerships running seasonal promotions or special offers, Smart Shopping Campaigns and Local Inventory Ads provide an ideal platform to highlight these deals. You can showcase financing options, cashback offers, or limited-time deals directly in your ads:
• Seasonal Campaigns: Tie your Shopping Ads to seasonal campaigns, such as end-of-year clearance sales or holiday promotions. For example, “Save $5,000 on the 2023 Ford Explorer – This Week Only!” emphasizes urgency and can drive significant traffic.
• Highlighting Trade-In Offers: If your dealership offers trade-in programs, use your Shopping Ads to highlight trade-in bonuses or other incentives. Promoting “Trade in your old car and get $2,500 toward a new vehicle” can drive both new car sales and used car acquisitions.
By implementing these advanced Shopping Ad strategies, car dealerships can attract more qualified buyers and improve overall ad performance.
Optimizing your vehicle feed, leveraging Local Inventory Ads, and utilizing promotions and custom labels allow dealerships to showcase the right vehicles to the right customers, leading to more foot traffic, test drives, and sales.
Maximizing Ad Spend with Smart Bidding Strategies
For car dealerships, advanced bidding strategies are essential for maximizing the effectiveness of Google Ads campaigns while minimizing wasted spend. With vehicles representing high-value purchases, smart bidding enables dealerships to target high-intent buyers and allocate their budget efficiently. By using data-driven, automated bidding strategies, dealerships can ensure they’re capturing the most qualified leads—those who are serious about purchasing. Let’s dive into advanced tactics that dealerships can leverage to get the best ROI from their Google Ads spend.
Target CPA (Cost Per Acquisition) for High-Value Actions
One of the most effective smart bidding strategies for car dealerships is Target CPA. With this strategy, you can set a target cost per acquisition (or lead), and Google Ads will automatically adjust your bids to bring in as many leads as possible at that cost. For dealerships, this is particularly useful when you want to prioritize high-value actions, such as:
• Test Drive Bookings: A key metric for any dealership is the number of test drive requests, as these typically translate into serious buyer interest. By setting a target CPA for test drive sign-ups, dealerships can ensure their budget is being used to drive high-intent actions. For instance, you could set a $30 CPA for a test drive booking, and Google will optimize your bids to bring in leads within that price range.
• Inquiries for High-End or Special Models: Some models, particularly luxury or electric vehicles, might require more focused marketing. For these cases, set a higher CPA for inquiries about these models to attract serious buyers. For example, if you’re marketing high-end vehicles like a Mercedes S-Class or Tesla Model X, you may be willing to spend more to generate a lead, knowing the sale value is much higher.
• Lead Forms and Financing Inquiries: Another common high-value action is receiving inquiries about financing options. For buyers seeking information on payment plans, dealerships can set a specific CPA to target those interested in securing loans or special financing deals. This allows your dealership to prioritize and follow up with serious leads that are likely to convert into actual sales.
Maximizing Conversions with Enhanced CPC (ECPC)
Enhanced cost-per-click (ECPC) is an advanced bidding strategy that automatically adjusts manual bids in real-time to increase the chances of conversions, all while staying within your overall bid limits. For car dealerships, this strategy is ideal when you have high-priority campaigns or limited-time offers and need to maximize results quickly.
• Clearance Events for Older Models: Dealerships frequently run clearance events to move older inventory and make room for new arrivals. With ECPC, you can boost your bids for buyers who are more likely to convert during these sales periods. For instance, if your dealership is clearing out 2023 models at the end of the year, ECPC can increase your bids for people searching for “2023 SUV clearance deals” or “last chance car sale near me,” ensuring your ads are seen by those ready to buy before the offer expires.
• Special Promotions on Financing or Trade-Ins: ECPC is also useful when promoting limited-time financing deals or trade-in bonuses. By bidding higher for users who are more likely to engage with these offers (e.g., “zero down car loans” or “get $2,500 for your trade-in”), you can increase the volume of conversions without exceeding your overall budget. This is particularly effective for promotions aimed at first-time buyers or those looking to upgrade their vehicles.
Fine-Tuning Bidding for High-Intent Keywords
Car dealerships often run into the issue of wasting ad spend on broad, non-converting keywords. For example, bidding on terms like “SUV” or “best cars 2024” may drive traffic, but they often attract casual browsers rather than serious buyers. Here’s how to use smart bidding to avoid these pitfalls:
• Focus on Specific Models and Features: Instead of bidding broadly, use targeted keywords that indicate strong buyer intent. For instance, rather than bidding on “Toyota SUVs,” bid on terms like “2024 Toyota RAV4 for sale in [City]” or “new Honda CR-V lease deals.” These long-tail keywords attract buyers who are much further along in the buying journey and more likely to convert.
• Exclude Low-Intent Keywords: Use negative keywords to avoid wasting budget on terms that don’t align with your goals. For example, if your dealership doesn’t offer used vehicles, add “used cars” as a negative keyword. Similarly, if you only sell luxury vehicles, exclude keywords like “budget cars” or “cheap cars for sale,” ensuring your ad spend focuses only on relevant audiences.
Smart Bidding for Dealership-Specific Goals
Smart Bidding strategies like Maximize Conversions or Target ROAS (Return on Ad Spend) can be highly effective for dealerships with specific goals, such as increasing the number of completed sales or maximizing revenue from higher-end models.
• Maximize Conversions: If your primary goal is to generate as many leads as possible, this strategy will automatically set bids to capture more conversions. For instance, if your dealership is running a weekend sales event with discounted prices, Maximize Conversions will ensure your ads get in front of the highest number of interested buyers, driving more leads during the critical sale period.
• Target ROAS for High-Margin Sales: For dealerships that deal in luxury vehicles or high-end models, Target ROAS allows you to prioritize bids that maximize revenue. For example, if your dealership is promoting a high-margin luxury SUV with custom features, this strategy will optimize your bids based on expected revenue from each sale, ensuring that your ad spend is proportionate to the potential sales value.
Real-Time Bid Adjustments for Local Conditions
One of the major advantages of smart bidding strategies is the ability to make real-time bid adjustments based on local conditions, such as peak buying times or special events.
• Weather-Based Bidding: Car buying behavior often changes with the weather. For instance, when snow or rain is forecasted, buyers may suddenly be in the market for all-wheel-drive vehicles or SUVs. Dealerships can set rules to increase bids for keywords like “AWD SUVs” or “best winter cars” during these weather conditions to capitalize on increased demand.
• Bidding Adjustments Based on Foot Traffic: If you track foot traffic data or showroom visits, you can adjust bids to increase visibility during low-traffic times, such as weekday mornings, to drive more walk-ins. Alternatively, reduce bids during peak times when the dealership is already busy, allowing your budget to stretch further.
By using these advanced smart bidding strategies, car dealerships can significantly improve the effectiveness of their Google Ads campaigns.
Focusing on high-value actions like test drive bookings, utilizing enhanced CPC during sales events, and leveraging real-time bid adjustments allow dealerships to capture more qualified leads and improve overall campaign ROI.
Leveraging Video Ads for Higher Conversion Rates in Car Dealerships
Video ads have become an essential tool for car dealerships to engage potential buyers in a dynamic and compelling way. With the automotive buying journey often starting online, video ads allow dealerships to showcase their vehicles and unique offers, providing a richer experience than text or static image ads alone.
By leveraging video ads on platforms like YouTube and across the Google Display Network, dealerships can capture attention, drive engagement, and convert high-intent leads. Here’s how to maximize the potential of video ads for your car dealership:
Virtual Test Drives and Walkthroughs
One of the most effective ways to engage buyers is by offering virtual test drives through video ads. These videos allow potential buyers to see the vehicle in action, without stepping foot in the dealership, which is especially appealing for busy or remote customers.
• Simulated Test Drives: Create video ads that simulate a test drive, giving the viewer an immersive experience inside the car. Showcase the vehicle’s key features like handling, acceleration, interior design, and infotainment systems. For example, a video ad for a new electric SUV could focus on its seamless driving experience, spacious interior, and advanced safety features.
• 360-Degree Vehicle Walkthroughs: Take advantage of 360-degree video technology to allow viewers to explore every angle of the car—inside and out. Highlight features like premium leather seating, tech integrations, and customizable interiors, giving potential buyers a comprehensive view of the car before visiting the dealership.
• Highlighting Unique Selling Points: Tailor your video ads to showcase the unique selling points of each model. Whether it’s advanced safety features, superior fuel efficiency, or cutting-edge technology, your video should emphasize what makes each vehicle special. For example, promoting a hybrid model? Use video to demonstrate its superior fuel economy and eco-friendly features in real-world driving scenarios.
Customer Testimonials and Dealer Reputation
Building trust is crucial for any dealership, and video ads featuring customer testimonials can be a powerful way to establish credibility. Prospective buyers are more likely to trust a dealership when they see real customers sharing positive experiences.
• Customer Success Stories: Create short testimonial videos from satisfied customers who have purchased vehicles from your dealership. Have them describe their positive experience, from the ease of financing to the helpfulness of your sales staff. These testimonials help humanize your dealership and build trust with potential buyers who are still deciding where to make their purchase.
• Reputation Building: Include dealership accolades and awards in your video ads to reinforce your reputation. If your dealership has won “Best in Customer Service” or “Top Dealership in [City],” make sure this is highlighted. Pair this with customer reviews and feedback to demonstrate why your dealership is a trusted choice.
Retargeting with Video Ads
One of the most effective strategies for video ads is retargeting, which allows you to follow up with potential buyers who have previously interacted with your dealership online. Retargeting keeps your dealership top of mind as buyers continue their research.
• Engaging Previous Website Visitors: Retarget viewers who have already visited your website by serving them personalized video ads that remind them of specific vehicles they looked at. For example, if someone visited your site and viewed a 2023 Ford F-150, create a retargeting video ad that highlights that model with a specific promotion.
• Re-engaging YouTube Viewers: If someone has previously watched one of your dealership’s YouTube videos, retarget them with follow-up ads. You could offer a time-sensitive promotion or invite them to schedule a test drive, keeping them engaged with your dealership throughout their buying journey.
By focusing on video ads, car dealerships can capture the attention of potential buyers, build trust, and drive conversions. Whether through virtual test drives, customer testimonials, or geo-targeted local promotions, video ads provide an immersive and effective way to highlight your inventory and connect with buyers at different stages of the purchasing process.
Landing Page Optimizations for Car Dealership Ads
Your dealership’s Google Ads may capture clicks, but converting those clicks into sales largely depends on the effectiveness of your landing pages. A well-optimized landing page can make the difference between a potential buyer scheduling a test drive or bouncing off your site. Here are advanced landing page optimization strategies tailored specifically for car dealerships:
Vehicle-Specific Landing Pages
Car buyers are looking for specific information about the vehicles they’re interested in, and your landing pages must reflect this. Instead of directing traffic to generic pages like the homepage or inventory listing, optimize your landing pages to match the ads and the vehicles being promoted.
• Match the Ad to the Landing Page: If a Google Ad promotes a specific model, the landing page should focus solely on that model, complete with details like price, trim levels, features, and financing options. For example, an ad for a 2024 Toyota Camry should lead to a landing page featuring that exact vehicle, with relevant images, specs, and available promotions. This alignment boosts conversion rates by delivering exactly what the user expects.
• Detailed Vehicle Information: Ensure that the landing page includes detailed information about the vehicle, such as horsepower, safety ratings, available colors, and interior features. Buyers should be able to learn everything they need to know without navigating away from the page.
• Vehicle Availability and Pricing Transparency: Highlight whether the vehicle is available in stock, and display transparent pricing. Use language such as “In Stock Now at [Dealership Name]” to create urgency. Clear pricing, including any special promotions, financing offers, or lease options, builds trust with the customer and encourages them to take the next step.
Clear Contact Information and Easy Access to Help
It’s essential to make it as easy as possible for potential buyers to contact your dealership directly from the landing page. Providing multiple ways to get in touch ensures that users can reach out in their preferred manner.
• Click-to-Call Buttons: On mobile-optimized landing pages, include click-to-call buttons that allow users to connect with your dealership directly from the page. Make it clear that they can speak with a representative immediately by using CTAs like “Call Now for Availability.”
• Live Chat Integration: Consider integrating live chat functionality so visitors can ask questions in real time. Live chat is especially useful for buyers who may have specific inquiries about the vehicle, financing options, or trade-ins. Quick responses through chat can make the difference between a lead and a lost customer.
Real-Life Success Stories: How Dealerships Grew with Google Ads
Google Ads has proven to be a powerful tool for dealerships looking to attract local buyers, increase test drives, and boost vehicle sales. Below are three real-life examples of car dealerships that effectively leveraged Google Ads to achieve remarkable results:
Audi Denver: Boosting New Car Sales with Dynamic Search Ads
Audi Denver, a luxury car dealership, was looking to increase new car sales while maximizing the relevance of their Google Ads. To achieve this, they implemented Dynamic Search Ads (DSAs), which automatically generated tailored headlines and descriptions based on their inventory feed and customer search queries.
• Strategy: Audi Denver used DSAs to match their available inventory with customer search intent in real-time. For instance, if a customer searched for “Audi Q5 lease deals in Denver,” the ad dynamically showed information about in-stock Audi Q5 models, including lease pricing and availability.
• Results: By focusing on dynamic ads that displayed the most relevant vehicles to local buyers, Audi Denver saw a 25% increase in lead volume and a 20% reduction in cost-per-lead (CPL). The increased relevance of the ads helped capture high-intent leads, directly leading to more showroom visits and test drives.
Toyota of Orlando: Driving Test Drives with Local Inventory Ads
Toyota of Orlando, a high-volume dealership, wanted to boost test drives and foot traffic to their showroom by targeting local buyers actively searching for vehicles. They utilized Local Inventory Ads (LIAs) to show available inventory to nearby customers in real-time.
• Strategy: Toyota of Orlando displayed LIAs that showcased specific vehicles in stock, allowing potential buyers to see current availability and visit the dealership. Their ads featured relevant details like price, promotions, and a call-to-action to “Visit the dealership today for a test drive.” Toyota also geo-targeted their ads to people within a 30-mile radius, ensuring that only local buyers saw the ads.
• Results: The LIA campaign led to a 40% increase in test drive appointments during the first month. Toyota of Orlando also reported a 15% increase in foot traffic, as customers responded positively to seeing in-stock cars and the convenience of visiting a nearby dealership.
Honda of Kirkland: Maximizing Lead Conversions with Video Ads
Honda of Kirkland sought to differentiate itself from competitors by creating an engaging video ad campaign that highlighted their dealership’s top-rated customer service and attractive financing options for new vehicles. They used YouTube video ads as part of their Google Ads strategy to drive lead conversions.
• Strategy: The dealership produced short, 30-second video ads showcasing their latest Honda models and promoting “0% financing for 60 months” on select vehicles. The ads featured a virtual walkthrough of their showroom, customer testimonials, and a clear call-to-action to “Schedule a test drive today.” They geo-targeted their video ads to local audiences actively searching for new vehicles.
• Results: Honda of Kirkland’s video ads campaign achieved a 25% increase in conversions, with more customers filling out lead forms and scheduling test drives directly from the video ads. The dealership also saw a 12% reduction in cost-per-conversion, making the campaign both effective and efficient.
These examples illustrate how car dealerships can successfully utilize various Google Ads formats—Dynamic Search Ads, Local Inventory Ads, and Video Ads—to boost leads, drive foot traffic, and increase sales. By tailoring campaigns to match inventory availability and local buyer intent, dealerships can significantly improve their ad performance and conversion rates.
Conclusion
2024 is set to be a transformative year for car dealerships leveraging Google Ads. By focusing on advanced targeting techniques, optimizing your vehicle inventory feed, and employing the most effective ad formats, dealerships can drive more qualified leads and improve sales performance.
The key to success lies in continuously refining strategies based on performance data, staying ahead of competitors, and making the most of Google’s powerful advertising tools.