Is Google Ads Specialist a Real Job?
Yes, absolutely! Like we already said, being a Google Ads professional is a legitimate profession. It requires many months of training in order to actually be able to use the Google Ads platform with ease, and many more months of direct, hands-on experience in order to actually be halfway decent at the job.
Not only that, but there are actual accreditations created by Google themselves that certify that you have what it takes to be able to be a Google Ads specialist. Moreover, the process for applying to be a Google advertising specialist is the same as applying for any other job: you need to prepare an excellent Google Ads specialist resume, go through an interview, etc.
Finally, the demand that exists for Google Ads experts is tremendous, so much so that becoming a Google AdWords specialist guarantees that you won’t be out of work. The same applies if you’re considering becoming a Google Ads freelancer: there is always work to be had. That said, there are strategies that you should follow in order to get Google Ads clients as the competition for work is equally great.
However, it’s easy to see why something like being a Google Ads specialist might not seem like a real job because it might seem too good to be true. Or else it might seem too niche for anyone to really do. To show you how it is a genuine occupation, let’s delve deeper into what a Google Ads expert actually is.
What Is a Google Ads Specialist?
A Google Ads specialist is someone who specializes in using Google Ads to help companies reach their marketing goals. In other words, they are experts in using Google Ads for paid marketing campaigns and are often certified professionals by Google themselves.
To become a certified Google Ads specialist, a marketer has to obtain any of the Google Ads certifications through the Skillshop website. All they need to do is take an exam set by Google themselves, and if they manage to obtain the pass mark (80% for most tests), they become certified Google Ad specialists!
There is some discussion regarding whether the certification is worth doing at all, with some marketers saying it’s nearly worthless while others argue that it’s imperative to get. Our suggestion is to form your own conclusion after considering all factors. To do this, we recommend that you read our blog regarding the question “is Google Ads certification worth it?” and see what the pros and cons of a certification are.
Finally, Google PPC specialists can be found in many different kinds of jobs. What we mean to say is that as a Google Ad professional you can be employed as part of a company (this could be either a marketing agency or as part of in-house marketing team for a big brand), or else as a freelancer.
Google Ads Specialist Job Description
As a Google Ads specialist, there is a number of tasks that you’re expected to do. While we have gone into greater detail in our page on how to become a Google Ad specialist, we’re going to give you a basic summary of what being a Google Ads marketer entails. That way you can fully understand that being an ads specialist is a genuine career!
The most fundamental of a Google Ads expert’s responsibilities is to manage ad campaigns. So, you will need to do many optimizations in order to reduce costs and improve the number of conversions and leads a company gains from its paid advertising campaigns. Furthermore, you will need to monitor the performance of these campaigns.
Otherwise, how would you know that what you’re doing is working? And you’ll also need to report the performance of the campaigns to your employers. That way, you can show them that what you’re doing is actually making a difference.
There are many other responsibilities that will be entrusted to you, including performing keyword research, launching new campaigns, landing page optimization, help with ad creatives, etc.
Do Google Ads Specialists Get Paid?
Yes, of course they do! Otherwise nobody would do this job. After all, nobody works for free. And if you’re particularly good at being a Google Ads marketer, then you definitely shouldn’t work for free. As the saying goes, “if you’re good at something, never do it for free.” Wise words.
Quoting The Dark Knight aside, we feel that the quote has plenty of truth in it. Moreover, the quote implies that if you become better at something, you’re entitled to earn more. Therefore, not only do Google Ad specialists get paid, but the better they are at their jobs, the more they can earn.
Full-time Google Ads specialists can expect to earn an average Google Ads specialist salary of $58,000 per year doing their job. On the other hand, freelancers charge between $15 – $45 per hour. Finally, when working a Google Ads side hustle, you could potentially earn a couple of hundred on the side per week, giving you an income boost that could prove very useful.
In other words, there is definitely money to be made in Google Ads specialist jobs; and the better you get, the more you can earn. So, not only will you get paid for your work, but you have a genuine motivation for becoming better at it!
However, estimating how much your services are worth can be difficult, which is why we’ve written a guide on how much you should charge for your Google Ads services. We suggest checking it out!
Is Google Ads a Good Career?
After all that we’ve said, the biggest question you have on your mind would probably be: “is becoming a Google Ads specialist worth it?” We have answered this question in full detail in our dedicated blog post, but the short of it is that yes! Being a Google Ads specialist can be a worthwhile career!
The thing is: for it to be considered a good career, you need to first be passionate about marketing and Google advertising. Otherwise, it’s pointless choosing it as a career path if you’re not interested in the line of work. Being a Google marketer isn’t something you can just do as it requires many months of training just to be able to use the platform without any hiccups, let alone to actually become decent at the job.
However, if marketing, and paid advertising especially, are close to your heart, then being a Google Ads specialist can definitely prove to be a worthwhile career choice. Firstly, you won’t ever be short of work thanks to the immense demand out there for digital marketers.
Furthermore, as we saw in the previous section, you won’t be strapped for cash either. There are plenty of ways of how to make money as a Google Ads specialist, and even quite a bit of money to be made in this field of work, so that’s definitely a positive. And lastly, you need to constantly improve in order to remain competitive in the cutthroat world of digital marketing, so you always have good reason to become better at your job.
Should You Hire Someone to Do Your Google Ads?
Otherwise, if you’re not interested in becoming a Google Ads specialist yourself, you might be wondering whether you ought to hire someone to do your paid marketing for you. This is a great question to ask and it’s definitely an important consideration to take into account when organizing your company’s marketing.
Well, let’s put our biases aside, since as a Google Ads agency ourselves, we would obviously recommend that you hire someone to handle your paid advertising (especially our agency 😅). So, with that out of the way, let’s get to answering your question: should you hire someone to handle your Google advertising?
In our opinion, unless you have the necessary expertise, the required amount of time, or even the budget that you need in order to build your own marketing team to handle your own advertising, then hiring a marketer to handle your Google Ads campaigns is imperative.
This is because doing your own Google paid marketing without the necessary experience can prove to do more harm than good. Moreover, if you don’t have the time that you require in order to fully dedicate yourself to marketing, you probably won’t see the results that you want.
Finally, employing an entire team of in-house marketers will often prove to be more expensive that simply outsourcing the work to an established agency, as you need to pay salaries, benefits, and so on. This is something that you would also need to keep in mind if you decide to start your own Google PPC agency.
So, to sum it up: if you lack time, experience, and the necessary budget to build an in-house marketing team, you should definitely consider hiring someone to do your Google Ads marketing for you. Otherwise, you risk getting nowhere with your marketing—or worse, wasting your marketing budget for nothing!
Conclusion: Is Google Ads Specialist Legit as a Job?
In the end, you can see for yourself that being a Google Ads specialist is definitely a legitimate line of work.
And in fact, it’s a necessary job in the field of digital marketing as helping companies improve their ROIs (return on investment) through paid marketing will make you extremely sought-after.
Moreover, it can prove to be an extremely lucrative and fulfilling career choice, especially if you’re passionate about digital marketing and paid advertising.
If you’re not interested in becoming a Google Ads specialist yourself and you wish to outsource your paid advertising, then all you have to do is contact us to get a free 30-minute audit. That way we can fully understand how we can help you achieve your marketing goals!