Blog Posts

One of the best ways of increasing your knowledge in paid advertising is to read PPC blogs. These are written by experienced PPC marketers, so you can rest assured that you'll only get quality advice. To get you on the right path, the experts at our Google Ads agency have taken the liberty of providing you with the best Google Ads blogs that you ought to follow in order to improve your Google Ads knowledge!

After all, even the best Google Ads courses won't explain every aspect of using the paid advertising platform, give you next-level insights, or explain a brand new strategy.

This is where these blogs come in: any PPC blog worth its salt is usually updated every week with new material. This also gives them an added advantage even over the best books on Google Ads, as updating an entire book takes way too long.

However, this is assuming that you already know how to use Google Ads. If you're trying to figure out how to learn Google Ads from the various formats that are already, the blogs that we'll be going over are also great for beginner marketers.

So, let's cut to the chase: these are the best digital advertising blogs that you ought to follow.

No matter your level of digital marketing experience, there’s no doubt that you know what a landing page is. However, what’s much less known is what landing page metrics are actually worth tracking.

As every marketer worth his salt would know: the effectiveness of your landing pages isn't a matter of chance; it's a matter of data-driven optimization. And this data comes in the form of landing page performance metrics. Trust us: as a Google Ads agency, we have optimized more landing pages than we care to even remember.

So, no matter if your goal is to generate leads, drive sales, promote your Google Ads book, or let your audience know that they can enjoy a discount on your Google Ads course, landing page optimization is essential if you're making use of landing pages as part of your marketing strategy.

In this comprehensive guide, we'll explore the landing page KPIs that every marketer should track in order to fine-tune their digital marketing campaigns.

So, you've read our post on the best landing pages and you got inspired to build your own, but you don't know what the best landing page builders are?!

Don't worry, we've got you covered.

As a Google Ads agency, we've been building landing pages nearly every other day, so we have plenty of experience with landing page builders. In fact, we've probably used more landing page builders than we even care to remember!

But not all landing page creators are created equally. And the best landing page maker for one person might not be the best for another because of their differing levels of skills, experience, etc.

Which is why we're creating this list. We hope that you'll be able to choose the best landing page creator for you after reading our list!

So, you've finally learnt about Google Ads from the Google Ads courses we recommended, or even from the Google Ads books we suggested, and now you're wondering what's the next step in your Google advertising journey?

Let us let you in on a little secret: every successful Google Ads campaign requires a great landing page that instantly grabs a user's attention. Only the best landing pages actually convert clicks to coins.

Trust us on this one: as a Google Ads agency, we know that if your landing page doesn't attract attention fast, users aren't going to stick around for the rest of your content.

Are you looking to learn how to use Google Ads but don't have the time or patience to read any Google Ads books? Or you're looking for advanced tips to take your SEM to the next level?

Well, whatever the reason, we here at Ads Institute understand the rush: you want information, and you want it NOW!

Which is why we're compiling this list of the best Google Ads courses that are sure to satisfy your thirst for knowledge, especially if you want to learn and make money FAST!

But why should you trust us, you say? Well, as a Google Ads agency, we have seen many a Google Ads training course, and even took a handful ourselves. Our experience in the field means that we've seen it all and we have the skills to sift through the various available and choose nothing but the best.

If you would like a more detailed comparison of the Google Ads digital marketing courses that we looked at in this article, we suggest going to the "Choosing the Right Course for You" section.

Finally, if you're interested in other ways of how to learn Google Ads, be sure to check out our articles related to the topic to find the best medium for you.

So, you've decided to start paid advertising on Google but you're not quite sure where to start? Or you've been placing Google Ads for a while but you're not quite sure how to make money advertising? Don't worry, we know the feeling—and that's why we're writing this guide to the best books on Google Ads!

There are many ways of how to learn Google Ads, including reading from the best Google Ads blogs or simply through trial and error. In this article, however, we're appealing to the bookworms amongst you that enjoy spending their evenings with a warm beverage and a good book.

Who knows, maybe your next read can be one of the books we're recommending below!

But why should you trust our opinion? Our extensive experience as a Google Ads agency means that we have enough knowledge to separate the wheat from the chaff, and so you can be sure that we would recommend nothing less than the best PPC books around!

Do you need a landing page that stands out from the crowd? With a striking design and content, and above all, a landing page that converts? Of course you do. If you own any kind of business, you will need a landing page in order to convince users to convert. However, you’ve run into a dilemma: you don't know which template to choose! That's natural, considering that there are so many great landing page templates on the market.

Good news, however: the CRO and UX Design experts at our Google Ads agency have selected for you the best landing page templates that can help you create a fantastic landing page. Because a landing page is the ultimate web marketing tool to boost conversion rates into quality leads, find in this article our selection of the best landing page templates.