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Before someone decides to learn how to use Google Ads or is considering hiring someone to manage their paid advertising via Google Ads, the question will naturally and often come up: are Google Ads worth it?

It's an important question to ask, especially considering that Google Ads require payment and they aren't particularly cheap. However, despite the cost of using this marketing method, we can tell you that investing in Google Ads is a very smart business decision that can boost both your clientele as well as your revenue.

As a Google Ads agency, we have taken many clients and businesses to profitability thanks to the efficient use of the Google Ads channel. So, we definitely have what it takes to adequately explain why Google Ads are worth the money: we've seen the results personally!

So, if you want to know the answer to the question "is it worth paying for Google Ads?" keep on reading. 😉

Are you looking for Google Ad agencies to manage your paid ad campaigns but you're not certain what the available options are? Well, it's a Google Ads best practice to only employ reputable agencies or else you could risk damaging your business and throwing your ad budget down the drain. So, which is the best Google Ads agency for your needs?

Well, there are many different Google Ad companies out there, each one with its own speciality and its own capabilities of how big their clients can be. For example, some agencies would be very capable of handling enterprise-level companies and their digital marketing needs, while others are more suited for smaller businesses.

But no matter what size business you have, we're here to guide you just the same by giving you our list of the best agencies to manage your paid ad campaigns.

Now before we carry on with the rest of the article, there's a little disclaimer that we feel we have to make. As a Google Ads agency ourselves, we're going to be upfront about this: we're obviously biased in this situation. We'll try not to blow our own trumpet too much, but we felt we ought to bring up our own bias for the sake of transparency.

However, we still believe that we have enough knowledge and expertise to give you our rankings for the best Google Ads companies of 2024. Now, with that out of the way, let's get down to it.

There are many perks that come with becoming a Google Ads specialist, including the fact that you're learning invaluable skills that are always high in demand, etc. However, did you also know that this line of work is actually very flexible? In fact, you can make extra cash on the side with a Google Ads side hustle!

Before we started our very own Google Ads agency, we had to work a lot of different jobs and manage paid ad campaigns for many different clients before being able to open our own business. In order words, we know a thing or two about being able to work multiple jobs at the same time.

This means that we can definitely guide you on how to land a Google Ads specialist side hustle and make that little bit extra on the side.

So, if you're wondering how you could put your Google Ads skills to good use and earn yourself a little bit of extra cash on the side, keep on reading and you'll be making more money in no time!

If you're interested in working with Google Ads or even PPC in general, one of the best practices for Google Ads is choosing a card that will continuously reward you as you spend budget for paid advertising. Which is why we're writing this guide about the best card for Google ad spend.

Since we manage our very own Google Ads agency here at Ads Institute, we had to go through this process ourselves and so we know exactly the necessity of having to choose the best credit card for online advertising, as well as the difficulty in seeing which one to choose. 

However, why would choosing one card over the other make any difference in your paid advertising? Well, if you're going to be consistently spending money in advertising in order to attract more customers, you might as well take advantage of the rewards programs that these card providers have on offer.

That way, you can earn a little something back while you're spending in order to boost both your revenue and your clientele. It's a win-win scenario no matter how you look at it!

So, are you learning how to become a Google Ads specialist or in the process of becoming one? Well, first of all, we'd like to wish you good luck! As you might already know, you're going to need to apply for a Google Ads specialist job, which means that you're going to need to sit for an interview. To help you prepare for the eventual interview, we're going to be looking at the most likely Google Ads interview questions you'll be asked.

From our experience of being Google Ads specialists ourselves, as well as managing our very own Google Ads agency, we can tell you that we have answered and asked more interview questions for Google Ads specialist positions than we can even care to count.

In other words, we know very well what kind of interview questions on Google Ads are out there, as well as the best way to answer each and every one of them. Otherwise, we wouldn't be here, now would we?

Anyway, let's cut the chit-chat, and get down to business.

Are you wondering what the final stage of becoming a Google Ads specialist is? That's an easy one to answer: it's starting a Google Ads agency. The hard part, on the other hand, is actually getting there. And that's why we're here to teach you how to start a Google Ads agency!

As the operators of a Google Ads agency ourselves, we've been through the entire process, and so we can tell you from experience what is involved in starting an advertising business, especially one that specializes in the use of Google Ads.

While the process in itself isn't too difficult, you ought to really bear in mind that you can't just go into this without any prior experience. Well, you can, but you'll be sending off a lot of work to third parties (who will technically form part of your team then), and you could be bleeding a lot of money in commissions that way.

Anyway, you'll see what we mean as you go through our article. So, let's go over it together and see how to create a Google Ads agency.

Interested in becoming a Google Ads specialist but have no idea if it pays well or if it even pays at all? Or else you're not quite sure how to get paid as a Google Ads specialist? These are legitimate worries, and to help you out, we're here to explain to you how to make money as a Google Ads specialist.

Being a Google Ads agency, we obviously have skin in the game as we're interested in making our Google advertising business profitable. Otherwise, we wouldn't do it, now, would we? So, to help you out, we're lending our experience of running profitable businesses in order to teach you how to earn money as a Google Ad specialist.

There are a few ways that you can make money with Google Ads, all of which depend on how much of an expert you are in PPC marketing as well as on your goals. We'll be looking at them all, highlighting the benefits and downsides of each one, and as well give you some basic steps of how to begin with each one.

So, let's get down to it and answer the question: "how do Google Ads specialists make money?"

It's not enough to know what a landing page is: it's also important to understand what the various types of landing page are and what they're used for. This is because different forms of landing page serve a different purpose, and using one or the other can be the difference between a conversion and a bounce. So, if you're asking yourself, "what are the different types of landing pages?", you've come to the right place.

As a Google Ads agency that has been creating landing pages for as long as we care to remember, we've become intimately familiar with most of the landing page formats that you'll encounter during your marketing career.

And so, rather than giving you a simple list of 10 types of landing page and their uses, we want to give you a comprehensive guide that lists all of the landing page types. So, you can trust that after reading our article, you'll also be familiar with all the different landing pages that exist.

Arguably, everyone's dream when learning how to become a Google Ads specialist is becoming a Google Ads specialist freelancer. Think about it: working whenever and wherever you want. But easier said than done—which is we're writing this guide on how to be a google ads freelancer.

As a Google Ads agency, we are essentially our own bosses, so not only do we understand the dream, but we're kind of living it ourselves. And since we believe that everyone ought to live out their dream, we are going out of our way to explain what the steps you need to take to become a Google Ads expert freelancer are.

We are also going to explain what kind of work you'll be expected to do, what kind of jobs there are available, as well as the kind of payment you can look forward to.

So, let's stop dillydallying, and get right to it!

So, you want to become a Google Ads specialist and start earning money through your paid advertising skills. That's great news! One of the ways of doing this is by applying for a Google Ads specialist job—which entails submitting a Google Ads specialist resume, doing a series of interviews, and maybe some pre-employment assessment tests.

Needless to say, the interview process is a particularly difficult one, especially for a highly competitive role like being a Google advertising specialist. Which is why we thought decided to create this guide in order to help you out with creating a PPC specialist resume that will impress any employer, and make them think twice about not accepting your application. 

However, why should you take our advice? That's an easy one to answer.

As a Google Ads agency that employs our own PPC specialists, let us tell you that we have seen more digital marketing resumes that you can imagine. In other words, through our experience of hiring paid advertising specialists, we have come to understand what the ideal digital marketer resume is.

So, in order to find out how you can create the best PPC expert resume you possibly can, read our blog post below!